What is purpose, Priorities and Goals.

I need to create a really simple (just to get the pass credit) business plan of a massage business. This is to complete self-study business course for my massage therapy school.
Should be 12 pages document included:
1.Owners Statement
2.Executive Summary
3.Mission Statement
4.Purpose, Priorities and Goals
5.Business Description
6.Marketing
7.Risk Assessment
8.Financial Analysis
9.Operations
10.Success Strategies

Business description:

Name: Healing Touch Massage
Physical Therapy Massage Business Plan

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