Using the details provided from the Course Leader for Business, create a report that ex-plains how the methods of market research that have been used to date, have helped shape the current Open Evening format.

The Course Leader for Business has been reviewing her department’s marketing at College Open Evenings and has provided you with details of the research methods used to date.

Task 1

Using the details provided from the Course Leader for Business, create a report that ex-plains how the methods of market research that have been used to date, have helped shape the current Open Evening format.