Demonstrate the following learning outcomes with regard to the tasks specified about Tesco’s use of E-commerce.
1. Analyse the various theories, framework and application of eCommerce.
2. Examine the challenges and opportunities of online retailing.
3. Demonstrate an understanding of consumer behaviour and how to satisfy potential consumer preferences within virtual space.
4. Please include diagrams/graphs where possible.
Tasks:
Leading british supermarket, Tesco have successfully utilised E-Commerce as an organisation.
1. How could Tesco could use Collaborative Commerce to boost efficiencies in their supply chain?
2. What opportunities have Tesco gained by setting up Tesco.com and, what challenges do you feel Tesco may have faced?
3. How does Tesco use Electronic Commerce to ascertain consumer behaviour and satisfy consumer preferences?
Referencing:
Minimum 6 references.
Maximum of 4 can be internet sources
All references( Internet included) must be UK based sources.
