Write a 3,500- to 4,000 word paper in which you include the following:
- Explain the decision-making process buyers work through to purchase your product or service.
- Determine the influence of family members in your customers’ decision.
- Determine how you can influence consumers at each stage.
- How can you enhance your potential buyers’ shopping experience?
- Analyze the role of culture and subculture on your consumers’ behavior.
- Create a strategy to deal with post-purchase process.
- Determine how customer satisfaction and service will be implemented.
- Determine how evaluation and continuous consumer behavior will be addressed.
- Develop criteria and a timetable for measuring the success of your proposed strategy.