The paper should include:
1. An opening paragraph or two giving a brief history of the company and the background.
2. Situation Analysis-Identify the major issues facing the company by using some of the analysis tools from the course (General environmental analysis, Porter’s Five Forces competitive analysis, industry life cycle analysis, competitive analysis, value chain, and financial analysis). Use the tools that you deem appropriate to develop a clear picture of what is facing both the industry and Bob’s Market and why. This section should answer the question and summarize: What issues and problems is Bob’s Supermarket facing and why.
3. Strategic options -based on the issues facing Bob’s Supermarket, and using some of the other analysis tools from the course (Value Chain Analysis, SWOT’s Analysis, Resource Analysis, generic strategies-cost leadership, focus, differentiation, or a combination), identify the options that Bob’s has to compete in the market (identify several); discuss the pros and cons; and select one, stating your reasons.
4. Action Plan-identify the specific actions that Bob’s must take to implement the recommended strategy. Include all actions that are required for implementation as well as the costs and risks.
5. Summary of paper (one paragraph or two to summarize the key facts of the case and recommendations)
Since all the reference material is contained on the case, you will not be required to have a list of other references; so no reference paper or abstract is required. APA writing style format is to be used but only for formatting such as a title page, double spacing, and spacing of margins, etc.
