Explain why you placed each competitor on its particular spot on the map.

Materials:

“perceptual mapping”

Basic Marketing, Ch.4

Review “perceptual mapping”

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Create a 10-to-15 slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.