You have recently applied for a job as an International Marketing Manager at Marsovin Wine Company in Malta. Congratulations, you’ve been shortlisted for an interview!!!
However, before the interview can take place, you have been asked to send in a short report highlighting your thoughts about marketing Marsovin’s small organic wine range internationally.
a) Your report of (1500 words) should succinctly show reasons why Marsovin is suited to taking its organic products abroad. Ensure that you provide a reasoned argument and justification encompassing:
– Social and cultural issues
– International marketing research
– Some aspects of ‘going global’
(total of 90 marks)
b) Academic Communication: A variety of appropriate references should be used and cited (not included in the word-count). You should pay attention to the overall visual and written quality of your work. It should be clearly and neatly presented in the appropriate business style.
I will send the two articles that you have to base this report on.