Write a paper that discusses a recent crisis in the news and how it was handled from a PR standpoint (e.g. BP oil spill). How would you have handled the situation as a PR expert and why? What tactics and techniques would you have used and why?

Write a paper that discusses a recent crisis in the news and how it was handled from a PR standpoint (e.g. BP oil spill). How would you have handled the situation as a PR expert and why? What tactics and techniques would you have used and why?References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.  

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