After graduating from college, you are hired at a marketing research firm. Your boss has given you the first task of analyzing current trends in marketing for Americans’ leisure time.
Your boss is looking for some ideas of what type of products or services could be marketed in the coming decade for leisure activities. Please review the chart “Leisure Time on an Average Day” and utilize it to answer the following questions:
- How do most kids under fifteen spend their time according to the chart?
- What surprises you about how Americans are spending their leisure times? Please be sure to elaborate on your answer to support your thinking.
- Based on the chart above, what are two areas would you recommend that your boss pursue a possible product or service? Please support your answer.