What are marketing theories regarding the factors influencing consumers to buy apple products.

Research Task

The Organization:


The Course:

Marketing management

General Info.:

The purpose of this research project is to provide you with an opportunity to apply the theories, models, and concepts we learned to an actual business situation. You must discuss the marketing theories discussed in class

Write about “apple company products”, for the purpose of knowing the factors that influences people to buy their products from all around the world. You will present your analysis and findings in an oral presentation, in which everyone on the team must present. You will need to include the following information in your project:

Theoretical Framework and Topic Statement: In this section you are expected to describe in detail the context of the research, and your research question.

Excutive summary: summarize

1. Introduction- research problem

Outline for the purpose of the project and why apple company was chosen, background about apple and its products , and the history of its products from when it was just an idea to production phase, the factors that influences people to buy their products from all around the world

2. Literature review:

Marketing related Journals and articles about apple products and how it affects or what are the means that apple uses as a company to effect the buyers to buy its products, ( marketing theories should be descussed )

3. Data analysis:

What are the sources of the data? Please make a questionnaire supposed to be used in this research(a qestionnere is needed to be made as a simple question regarding apple products ).(needed to be conducted for 30 person living in united arab emirates – imaginary- 12 females, 18 males ,so please an excel sheet is needed with the findings)

• Please describe the questioner that is given and why the questions was asked (it should be related to marketing theories needed to be discussed earlier to find the effects of why people are buying apple products

Results: what are the results , what age or gender education has to do with it, how other apple practises has effected people to buy its products

4. Conclusion & Recommendations:

Relevant information to serve as the conclusion, Based upon the critical analysis of your findings you will be required to provide recommendations that, using marketing strategies, would have helped to effect more people to buy apple products against other brand

5. Reference list

to be from articles and academic journals , and from marketing books:

• kotler, P., & Keller, K. L. (2012). Marketing management (14th Ed.). Upper

• Saddle River, NJ: Prentice Hall.

• Ferrell, O. C., & Hartline, M. D. (2012). Marketing strategy (5th Ed.). Mason,OH: Thomson/South-Western.

• Proquest Direct-ABI Inform

• Expanded Academic Index

• SPSS Support: http://www.spss.com

6. Appendices

The questionere and excell sheet of the findings( a sample questionnere of another course would be uploaded , please change the questiones so it fits the marketing research)

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