The importance of the priority order of the steps in the screening process.Discuss

International business final exam questions

In selecting a foreign market, a screening process is used by a firm.  In regard to this process, answer the following:

a) The importance of the priority order of the steps in the screening process.

b) The reasons for participating in either a trade show OR in a trade mission.(Select one)

c) What is cluster analysis and why is it used.

d) The importance of regional or ethnic subcultures in evaluating competitive forces.

 

 

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