Ist important to know the difference between causes and effects in the SWOT analysis.

This assignment is a case study of MERCK. Please complete the below questions. Please do your best work. If you have any questions, please contact me. This paper is to be done in APA Format.

Case study deliverables (text must follow this order with APA level headings for each component):

1. Executive Summary

2. Existing mission, objectives, and strategies

3. A new mission statement (include the number of the component in parenthesis before addressing that component)

Great mission statements address these nine components:

• Customers: Who are the firm’s customers?

• Products or services: What are the firm’s major products or services?

• Markets: Geographically, where does the firm compete?

• Technology: Is the firm technologically current?

• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

• Self-concept: What is the firm’s distinctive competence or major competitive advantage?

• Concern for public image: Is the firm responsive to social, community, and environmental concerns?

• Concern for employees: Are employees a valuable asset of the firm?

4. Analysis of the firm’s existing business model

5. SWOT Analysis (comes from researching the firm, industry, and competitors)

It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.

Deliverables for this section include:

a. SWOT Analysis

b. Internal Factor Evaluation (IFE) Matrix

c. External Factor Evaluation (EFE) Matrix

d. SWOT Bivariate Strategy Matrix

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