Assignment 2: Required Assignment 2—Literature ReviewIn this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product.Write a 7–10-page report in Word format. Utilize at least seven scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M7_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M7_A2.doc.By , deliver your assignment to the .
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