How does Heather hope to compete in the non-customized wedding invitations accessories business?

Answer the 3 questions

1)How does Heather Loya compete in the custom wedding invitations business?

2)How does Heather hope to compete in the non-customized wedding invitations accessories business? Is her advantage likely to be sustainable?

3)What would you advise Heather going forward as she approaches the delivery of her child?

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