How can you enhance your potential buyers' shopping experience?

Consumer Behavior Strategy Paper

Write a 3,500- to 4,000 word paper in which you include the following:

  • Explain the decision-making process buyers work through to purchase your product or service.
  • Determine the influence of family members in your customers’ decision.
  • Determine how you can influence consumers at each stage.
  • How can you enhance your potential buyers’ shopping experience?
  • Analyze the role of culture and subculture on your consumers’ behavior.
  • Create a strategy to deal with post-purchase process.
  • Determine how customer satisfaction and service will be implemented.
  • Determine how evaluation and continuous consumer behavior will be addressed.
  • Develop criteria and a timetable for measuring the success of your proposed strategy.
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