How can knowledge and creativity be used to provide competitive advantage in a competitive marketplace – and how might this advantage be protected and preserved?

June 13, 2015 by onlineessay

It is an assignment to module of Enterprise and Innovation

For the essay, all sources must be proper referenced and using legitimate Journal Articles/News from reliable organisations, no more than 3 internet source.

Can pick one of the following projects for this 5-pages project: –

1. How can knowledge and creativity be used to provide competitive

advantage in a competitive marketplace – and how might this advantage

be protected and preserved?

2. How does innovation operate as a knowledge creation and transfer

process? Illustrate your answer with relevant case examples.