Explores the impact of global brands on culture.

Naomi Klein’s No Logo (1999) explores the impact of global brands on culture.

Your essay should include responses to the following questions:

2a) What are the main arguments she raises in Chapter 16 that you were asked to read?

2b) What is your opinion of Klein’s stance against the proliferation of global brands? Please give at least three reasons for your answer.

2c) Research any ONE MNC that has had either positive or negative cultural impact in Saudi Arabia. Please use peer-reviewed journal articles and newspaper articles to support your argument. Do not use Wikipedia or Blog posts as your marks will be deducted.