Explain Measuring and Interpreting Brand Performance

15 to 18 pages   The New Product Launch            Part 1: Updated Unit 2 Individual Project   Copy and paste your Unit 2 Individual Project into this week\’s template. If your instructor suggested updates, these should be included in this submission. You will want to omit the sections of the headings that say \”Part 1 & Part 2.\”   Part 2: Brand Positioning & Concept   In this portion of the brand launch, you will cover the following areas:        Part 1 of the Individual Project should be 2 1/2 – 3 pages in length. Be sure to cite your resources.    Part 3: The Strategy   Consider all aspects of promotion from traditional to new media:        Part 2 of the Individual Project should be 3-4 pages in length. Be sure to cite your resources.         YOU WILL SUBMIT TWO COPIES OF YOUR ASSIGNMENT THIS WEEK. PLEASE FOLLOW THE INSTRUCTIONS CAREFULLY.         2.       Go to the Group Discussion Board. Create a Discussion Thread for yourself and COPY AND PASTE the Unit 3 Individual Project so that you may receive critique from your group in Unit 4.       

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