Explain how companies use advanced techniques like using a lead magnet(free article, free book or report) or special offer(product at a discounted rate) to attract customers.

Talk about a particular business or multiple businesss used internet advertising to increase profits. 2. talk about how companies use advanced techniques like using a lead magnet(free article, free book or report) or special offer(product at a discounted rate) to attract customers. 3. talk How Google Analytics and Adwords have been used by a company or companies to increase profits.