1 – Situation
2 – Identify specific problem or issue to address
3 – Analysis and evaluation
4 – Alternative courses of action to be considered
5 – Your recommendation (best solution)
The significant facts about the organization’s competitive position, both in terms of its internal resources and external environment;
• The specific problem facing the organization at the time of the case;
• Alternative courses of action the organization can consider, and a discussion of each
from the perspective of its ability to solve the organization’s problem;
• The best solution from among possible alternatives, and recommendations for
implementing the chosen strategy, supported by the information you have presented.
