Discuss buyer Behaviour and the Purchase Decision-making Process & Market Research and Analysis

1. The assignment must be typed, and well presented, it must be written in business REPORT format/style. You may, however, use subheadings and bullet-points where appropriate within the report. You may also incorporate graphs, tables, diagrams, and figures into the body of the report if you wish. (If lengthy, material of this kind may be attached as appendices.)

2. In Assignment, you MUST include a bibliography. This should be on a separate page. FULL details are required – name and initials of all authors, full title, publisher, place, and date of publication. At this level of study, you must get these details right!

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