One of the major fast-food companies is a global force. A hamburger and fries may be the United States’ meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate is rich in its diversity and cultural or religious dietary customs dictate many of these choices. The restaurant’s golden arches may be a near universal symbol of fast food in many international markets, while the menu items are as distinct as the markets the restaurant serves.Select and research a company that sells the same type of product in multiple global markets. (Do not use the above example). You will also be asked to access country-specific Web sites for the brand/product being discussed.Please do not use attachments; answers should be pasted or typed directly to the discussion board.Since you are engaging in research, be sure to cite in APA format. Continue working with the brand and 3 countries from last week’s post. Research and discuss why the product or product placement has been altered in the 3 markets. (AIU Database article database RESEARCH REQUIRED)Your analysis must be substantiated by research from articles in the library\’s full-text databases. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment.Please do not use attachments; answers should be pasted or typed directly to the discussion board.Since you are engaging in research, be sure to attribute your sources.
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