Develop a preliminary marketing plan for a hypothetical or real company in the aviation/aerospace industry.

To be considered for grading, each student must complete the assignment with the following requirements:

1.Title Page with student’s name, assignment number, and title.

2.References using APA in-text citations.

3.Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary.

The following elements must be included in your paper.

1. Executive Summary/Abstract

a. Summarize plan in a few paragraphs

b. Include positioning statement

2. Overview of company

a. Mission statement

b. Product/service description

c. Competitors

d. SWOT Analysis

3. Market Segment

a. Identify the primary and secondary target markets.

b. Provide rationale for selection

4. 4 Ps, Branding strategy

a. Clearly identify product and/or service

b. Price strategy

i. What is your pricing strategy-penetration, skimming, competition, cost plus, etc.

ii. Rationale for your selected strategy.

1. Fixed/variable costs

2. Competition

3. Target group and willingness to pay

iii. Selected strategy’s relationship to market positioning.

c. Place (Distribution) Plan

i. What is your strategy in determining how and where the consumer buys your


d. Advertising and Sales Promotion Plan

i. How are you going to reach your target market?

ii. Advertising

iii. Which media will be most effective?

iv. Will you use social media?

v. What types of sales promotion strategies will you employ?

1. Free samples, coupons, product demonstrations, etc.

e. Develop a branding strategy that covers brand name, logo, and slogan.

Formatting requirements:

1. Be typed double-spaced.

2. Citations and references must follow APA format

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