Determine the motivation process and techniques used to influence consumers of the product or service.

Write a 1,400- to 1,750 word paper in which you analyze the following:

  • Explain how learning and memory theories apply to developing a marketing strategy.
  • Determine the motivation process and techniques used to influence consumers of the product or service.
  • Describe consumer involvement and how that might help or hinder use of the product or service.
  • Identify consumer values and determine if they are congruent with organizational values.
  • Discuss the implications of your conclusion.

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