Write a 1,400- to 1,750 word paper in which you analyze the following:
- Explain how learning and memory theories apply to developing a marketing strategy.
- Determine the motivation process and techniques used to influence consumers of the product or service.
- Describe consumer involvement and how that might help or hinder use of the product or service.
- Identify consumer values and determine if they are congruent with organizational values.
- Discuss the implications of your conclusion.