Determine the most appropriate ways to measure both short- and long-term goals.

Questions:

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Please use references and cite them.