For each of the two companies, describe the strategy that the company follows. Use Porter’s cost‐leadership / differentiation / focus framework, OR the Miles & Snow typology of prospector / defender / analyzer / reactor to classify strategies. Remember that few (if any) companies come out and declare publicly what strategy they are following. Instead, you need to infer (i.e. make an educated guess) a company’s strategy from its actions: pricing policies (compared to competitors), cost‐cutting measures, introduction of innovative products, deals with other companies, and so on. The pair of companies foe the essay study is Salesforce.com + Priceline.com .
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