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- Thoroughly discussed the roles of early adopters and network developments in the market acceptance process of innovation.
- Thoroughly compared and contrasted the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning.
- Thoroughly evaluated how the Marketing Mix (each component) contributes to the market acceptance of an innovation.
- Thoroughly discussed which component of the Marketing Mix has the least affect on the market acceptance of an innovation and justify your position.
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