Choose any toy store or other store large enough to have its own toy section and approach it with open eyes and a clean slate.

. For this assignment, you are to visit a local toy store, or the toy section in a department store, and analyze the toys in terms of gender socialization.

2. Choose any toy store or other store large enough to have its own toy section and approach it with open eyes and a clean slate.

3. Take some notes on what you see, paying attention to the toys and how they are marketed.

4. You are then to write up your findings at a minimum of 500 words

5. Look for the following for your write-up:

a. What are the differences between ‘boys’ toys and ‘girls’ toys?

b. How are they marketed/packaged?

c. From your own perspective, what lessons are boys and girls learning from these toys and their marketing?

d. Use information from the text chapter on Socialization and tie in your observations to the material in the text. Make the text material explicit.

Textbook: Sociology in Modules (w/out access) Edition: 2nd

Author: Schaefer ISBN: 9780078026812 Copyright Year: 2013

Publisher: McGraw-Hill

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