At what points in the planning process would you expect accounting/finance, marketing, information systems, and operations to play a role?

watch link:

https://media.pearsoncmg.com/ph/streaming/bp/2013/MGMT/OM/Krajewski/starwood_sales_operations.html

Questions:

1).

At what points in the planning process would you expect accounting/finance, marketing, information systems, and operations to play a role? What inputs should these areas provide, and why?

2).

Does Starwood employ a chase, mixed, or a level strategy? Why is this approach the best choice for the company?

3)

How would staffing for the opening of a brand new hotel or resort differ from that of an existing property? What data might Starwood rely upon to make sure the new property is not over- or under-staffed in its first year of operation?