Analyze integrated marketing communications and its relationship to advertising strategy.

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Write a three to five (3-5) minute dynamic speech in which you present your full marketing plan from Assignments 1, 2, and 3.

Tips to prepare for your video:

• Create note cards

• Practice in front of a mirror and / or friends

• Review materials thoroughly

• Be persuasive

• Be professional

• Be creative

• Have fun!

Create a three to five (3-5) minute video presentation in which you:

1. Present the major points of your marketing plan.

2. Project your voice in order to clearly convey your ideas.

3. Present in a professional manner.

4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.

5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

• Develop strategies to assess performance and achieve marketing goals.

• Create an effective marketing plan.

• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

• Evaluate the basis for market segmentation and approaches to segmentation.

• Evaluate target customer segments and positioning products within these segments.

• Develop branding strategies for existing and new products.

• Develop pricing strategies and distribution channels for products.

• Analyze integrated marketing communications and its relationship to advertising strategy.

• Evaluate marketing research tools involved in the marketing process.

• Use technology and information resources to research issues in marketing management.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Criteria Exemplary

90-100% A

1. Present the major points of your marketing plan

Weight: 20% – Thoroughly presented the major points of your marketing plan.

2. Project your voice in order to clearly convey your ideas.

Weight: 20% – Communicates ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery.

3. Present in a professional manner.

Weight: 30% – The presentation was delivered and was very professional. No gaps in the flow of the presentation.

4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.

Weight: 15% – Thoroughly used technology very effectively. Audio, video, and naming conventions were perfect.

5. Use voice inflection and proper grammar

Weight: 15% – Grammar, voice inflection perfect. No errors in the text or audio of presentation.