Analyse the case study and answer the questions about ASOS reinvent fashion retail.

The workshop presentation requires that each group analyses a case, answers the case questions (if applicable) and presents their solutions/answers.

Students are required to support their solutions and answers with

appropriate referencing to academic literature. At least one(1) peer-reviewed journal article should be used in the solution/answers, highlighting the key message/finding of the paper that is relevant to the focus of the case (and topic of the week). Coursework from other universities or from non-academic

websites, e.g. Wikipedia, should not be used as references.

A written word document of maximum 500 words ± 10% (excluding references and PowerPoint slides).

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